Andra Vasile
Andra Vasile is a music industry professional and cultural entrepreneur, active since 2011, working at the intersection of sync licensing, A&R and artist management. She is currently sync manager at Global Records and co-founder of Sync About It, the first conference and songwriting camp in Central & Eastern Europe dedicated exclusively to music-to-screen and synchronisation. Her background spans concert promotion, large-scale event production, artist development and management, as well as PR and communication, giving her a 360° understanding of the music ecosystem. Andra is committed to empowering underrepresented voices and building sustainable bridges between emerging and established European music markets.
“Being selected for the Keychange programme fills me with both excitement and a strong sense of responsibility. It recognises years of work behind the scenes and encourages me to think bigger about my impact. I value constant learning in our ever-changing music industry and, through Keychange, I aim to strengthen my leadership skills, gain new perspectives and build long-term collaborations that support fair and sustainable paths for artists and music professionals.”