Pledge ACTION PLAN
#TargetedActionWorks
We bring you an update on the progress of the Keychange Pledge and its Pledge Action Plan outlining next steps. Featuring feedback provided by more than 200 global pledge signatories over 5 years, the Pledge Action Plan has been created by Keychange based upon data analysis provided by Erasmus University Rotterdam. The action plan highlights progress made, challenges faced, and the next steps required.
Keychange will develop new frameworks, targeted campaigns and global reach to support its signatories in achieving their pledged ambitions via a new 4 point plan focussed on development and an industry-wide call to action as follows:
Beyond Gender
Working towards gender balance within the music industry requires actions that represent women and gender expansive people from all under-represented backgrounds. This requires a strong focus on intersectionality when creating pledges and monitoring progress, ensuring representation of and direct input from women and gender expansive people of all races, ethnicities, (dis)abilities and social classes, throughout all of Keychange’s activities.
Urgent Action
Encouraging the global music industry to create detailed, time-focussed, intersectional pledges to proactively bring about sector-wide change.
Global Community
Creating roundtables, workshops and conversation spaces for different sectors of the music industry to share best practices, information, and tips for development and progression.
Education & Activism
Keychange will develop new guidelines, best practices and monitoring support to individual signatories.
Access the Pledge Action Plan and the full Keychange Pledge Research Report below.
