Keychange wins the German "Preis für Popkultur 2025"

We are delighted to have been honoured with the “Preis für Popkultur 2025” in the category for outstanding social commitment. This recognition confirms the importance of our ongoing dedication to structural change in the music industry – to strengthen equality, visibility and equal opportunities for FLINTA* worldwide.

After a one-year break, the award took place for the first time at the Rheinterrasse in Düsseldorf, on 23 April. A total of twelve prizes were awarded to artists, projects and personalities who have shaped German pop culture in a variety of ways - including Paula Hartmann (Favourite Artist and Album kleine Feuer), Berq (Most Promising Newcomer) and Annette Humpe (Lifetime Achievement).

The award was sponsored by Initiative Musik and GVL, among others, and was realised in cooperation with MUSIC DÜSSELDORF, c/o pop and PopBoard NRW. The event was supported by partners such as Reservix, YouTube Music, D.LIVE, satis&fy and Visit Düsseldorf.

We would like to thank Preis für Popkultur e.V. and all our partners and supporters - and look forward to continuing on this path together.