Maša Pavoković
Maša Pavoković is a well-established music manager and PR consultant with 18 years of experience in the creative and music industries across the Balkans and beyond. She began her career in television, radio, and digital media before transitioning into PR and artist management. Over the past decade, she has mentored and managed artists such as Koala Voice, Pantaloons, and freekind., while also overseeing the career of Magnifico. She has worked with Exit and Sea Star festivals and contributed to the Špil liga project. Currently, she co-runs LAMA Music Agency, specializing in artist development, event organization, and international promotion.
“Being selected for the Keychange Talent Leadership Programme is both an honor and an exciting new challenge. With years of experience in the industry, I know how vital continuous learning and strong networks are for growth. I look forward to refining my leadership skills, gaining fresh perspectives, and applying this knowledge in my local environment. I’m grateful for the opportunity to contribute to a more diverse and innovative music industry."
Participant as: Leader