Lusine Voskanyan
Lusine Voskanyan is a pioneer of professional artist management in Armenia, dedicated to connecting the Armenian music scene with the global market through a systematic and strategic approach. With over a decade of experience, she founded Oberton Music Company, Armenia’s first specialized music management company and record label. She manages and produces Miqayel Voskanyan, a renowned Armenian tar player, composer, and vocalist, along with his bands. Lusine also founded the Armenian Music Network (AMN), fostering dialogue within the professional music ecosystem. As a creative producer, she develops and produces short films, animation series, music videos, and artist documentaries.
“After 14 years shaping Armenia’s evolving music ecosystem, I am ready to scale my impact from individual initiatives to systemic change. Keychange offers the mentorship, global exchange, and community I seek to strengthen female leadership, institutionalize inclusive practices, and build sustainable infrastructure that empowers emerging voices and redefines collaborative, human-centered leadership in music.”