HYPE&FRIENDS
HYPE&FRIENDS is an agency festival for Young Professionals in music. Since 2021, it has opened up perspectives for them as they work on their careers in front of, behind, and beside the stage; involving them in helping to shape the future of music through new teaching, learning, practice, and research formats; and honouring contributions that have supported Young Professionals with the HYPE&FRIENDS Awards at a BigBand Gala. At HYPE&FRIENDS, young professionals work with leading experts in the field in Agency Art Labs and Agency Show Cases on challenges that are central to them and to the future of music. They learn how the future of music is being made - with guests as friends whose personal commitment makes the Agency Art Labs, the Show Cases and the BigBand Award Gala unique.